MÜSİAD has not limited its activities, which it has carried out in line with its values, to the scope of a ‘businessmen’s association’ in its 32-year journey. At the same time, it has continued its relationship with the academy and has prepared the ground for the publication of works that will guide and direct current and future businessmen. In this context, the series, which consists of nine books, includes a wide range from virtuous trade to family business structuring, from partnership culture to fair guide. In line with our mission to carry Turkey to brand new horizons, while investing in the principle of ‘High Morality, High Technology’, we aim to leave a much more productive and prosperous Türkiye as a legacy to future generations.